Digital marketing managers deal with the overall marketing strategies via digital routes for the company. They are responsible for monitoring the projects that are going on day to day in order to make sure that they are successfully completed. The average salary of a digital marketing manager in South Africa is somewhere around R 40000 per month.
The data is collected after analyzing several salaries of digital marketing managers in South Africa. This salary becomes R 9231 per week. And approximately R 48000 per year. Here in this article, we will talk specifically about the digital marketing manager’s salary, his professional responsibilities, and the factors that contribute to depicting the salary of the digital marketing manager in South Africa.
Digital Marketing Manager Salary
The average salary of a digital marketing manager revolves around R 40000 per month, which is approximately R 48000 per year. This salary, when compared with the salary of digital marketing managers in the UK, tells us that employees in the same post but in the UK earn a lot more than those in South Africa.
The average salary of a digital marketing manager in the UK is $89831 per year. This, when converted into South African rands, becomes R 1707938. This is a lot more valuable than the annual salary of a digital marketing manager in South Africa.
Well, these are all approximate calculations and not the exact ones. Your salary can increase or decrease on the basis of several factors. With the gain in experience, you can increase your chances of getting a handsome income compared to those who get a job as a fresher.
What Does A Digital Marketing Manager Do?
The digital marketing manager is basically responsible for managing and monitoring the marketing strategy on the digital basis of the company. They are there in the company to tackle content calendars, social media campaigns, and other relevant digital content of the company.
The digital marketing manager is a professional in the company who makes the company’s online presence dominant among other competitors. The primary responsibility of a digital marketing manager involves researching and creating digital content for successful digital campaigns for the company.
They plan the campaigns the company has to run on their digital platform, including social media, email, SEO/SEM, and advertisement. They also keep an eye on the social media presence of the company to make sure that the company is present on all digital channels.
Digital marketing managers also measure, check, report, and assess the performance of the company so that they can forecast the progress of the company on the digital platform. Furthermore, digital marketing managers are also responsible for collaborating with other companies and with the team members in their own company in order to maximize the user experience by optimizing the digital content.
Moreover, they critically analyze the customer experience and make sure to keep in view the responses of the customers so that the company can work more profitably while keeping in mind the needs of the customers.
Factors Impacting Digital Marketing Manager’s Salary
The salary of a digital marketing manager is not the same in every scenario. It differs from person to person, from place to place, and from company to company.
Certain factors affect the wages of digital marketing managers. Following is the description of those factors so you can keep in view what you have to focus on if you want to be hired as a digital marketing manager.
If you have an advanced level of education in marketing, for example, you have a Master’s or MBA degree, then you will definitely get an excellent job with a high salary. On the other hand, if you have a bachelor’s degree or certifications in courses relevant to digital marketing, you will get a noticeably lower salary as compared to those who have a higher education level. Furthermore, those with business majors like business communication, public relations, and individual marketing have a good scope in getting a job as a digital marketing manager.
Your experience and professional background play an important role in depicting the salary of a digital marketing manager. If you have experience years and years as a digital marketing manager, you can earn a good income as compared to those who are fresher in this field.
Location Of The Company
If your company is located in one of the major cities of the country, you have a higher chance of getting a great salary as a digital marketing manager. This is because the companies that are located in major cities are more reliable and renowned as compared to those that are located in smaller communities.
Company You Are Working In
This is another essential thing that plays a vital role in depicting the salary of a digital marketing manager. If your company is large, renowned, famous, has a higher marketing budget, and has set up sound business goals, getting a job in that company as a digital marketing manager is definitely one of the best opportunities you can get.
Companies, for example, Amazon, Disney, and Cisco Systems, give more than $ 10,000 dollars to their digital marketing managers. So make sure if you have skills and have professional experience of working as a digital marketing manager, applying for one of these companies would be a good choice.
Is digital marketing in demand in South Africa?
Yes, digital marketing is one of the top job trends that is becoming famous in South Africa. Since everything is now becoming digital, you need more digital marketing managers to tackle, monitor, manage, and deal with the digital marketing of their organizations. Moreover, there is a high need for digital marketing managers in South Africa, which means you have a great scope if you have degrees in the relevant field.
Which digital marketing is the highest paid?
Several jobs will pay you higher salaries when it comes to digital marketing. The most common marketing jobs for high wages include brand marketing experts, E-Commerce specialists, social media marketers, digital project managers, marketing analysts, and visual designers.
Which country has the highest-paid digital marketing jobs?
USA is considered one of those companies that offers you the highest-paying job opportunities when it comes to digital marketing. Since the US is the home to the biggest corporations like Microsoft, Apple, and Google, there is a high chance that you will get the highest-paying jobs as digital marketing managers in the US.
Is digital marketing a stable career?
Since digital marketing is one of the advanced ways of marketing, it is in high demand nowadays. And because of this, the salary for digital marketers is also very high. If you have experience, a relevant degree, and all the skills that are needed in digital marketing, you definitely have a great chance to show your expertise and enhance your salary.
Which cities in South Africa are best for a digital marketing manager?
Several cities in South Africa are best for the digital marketing management field. The main cities include Johannesburg, Cape Town, Durban, East Rand and Sandton. You will not only get a good salary while working as a digital marketing manager in these cities but also will have a great chance to increase your experience in the field.
Hopefully, you have gone through the above-mentioned article about the digital marketing manager’s salary and how much he earns. The general salary of a digital marketing manager in South Africa revolves around R 40000 per month, which becomes R 9231 per week. The salary of a digital marketing manager depends upon various factors.
You have to keep in mind the area where the company is located, how large the company is, the skills you have, degrees and professional certificates you have, and what is the output of the organization. I have tried my best to elaborate on everything related to the salary of a digital marketing manager in South Africa, his professional responsibilities, and other relevant information so that it can help you finalize whether you want to do a job as a digital marketing manager or not.